How to Create a WhatsApp Broadcast in ZazzyAgent
WhatsApp Broadcasting lets you send a campaign to a selected group of customers instead of messaging them individually.
A broadcast is useful when you want to communicate the same campaign to many eligible customers while still targeting the right audience.
Common uses include:
Promotions
New-product announcements
Customer updates
Event invitations
Re-engagement
Seasonal campaigns
Educational campaigns
Broadcast vs sequence
A broadcast is generally campaign-oriented.
A sequence is a multi-step follow-up journey.
Example:
Broadcast
Our new collection is live. Shop now.
Sequence
Welcome → education → follow-up → reminder
Choose a broadcast when you need a campaign.
Choose a sequence when customers should receive multiple scheduled steps.
Before creating a broadcast
Make sure you have:
A connected WhatsApp account
An eligible audience
The appropriate WhatsApp message/template configuration
A clear message
The required customer eligibility/consent for the campaign
Create a broadcast
Open:
Broadcasting → WhatsApp Broadcast
Create a new campaign.
Give the campaign a name
Use a name that tells you what the campaign is.
Good:
September VIP Promotion
New Product Launch
Diwali Customer Campaign
Avoid:
Campaign 1
Test
Choose the messaging type
The available messaging options depend on the customer's conversation status and applicable WhatsApp rules.
A free-form message may be available inside the customer service window.
For eligible business-initiated messaging outside that window, an approved WhatsApp template may be required.
Always follow the current Meta requirements.
Choose your audience
Your audience is one of the most important parts of a broadcast.
You may be able to target customers using information such as:
Labels
Subscriber status
Date added
Other available filters
For example:
Include customers with the label "VIP".
You can also exclude groups where supported.
Why segmentation matters
Sending the same message to everyone isn't always a good strategy.
Imagine a clothing business.
Instead of:
New collection available!
to every contact, you could target:
Customers interested in women's clothing.
Or:
Existing customers who purchased within the last 90 days.
More relevant audiences generally make campaigns more useful.
Build your message
Depending on the selected message type, your broadcast can include supported content such as:
Text
Images
Videos
Audio
Files
Interactive buttons
Keep the campaign focused.
One message should have one main purpose.
Personalize the broadcast
Personalization can make broadcasts feel less generic.
Example:
Hi {{first_name}}, our new collection is now available.
Use supported variables and make sure the value exists before sending.
Add buttons
A CTA can give the customer a clear next step.
Examples:
Shop Now
View Products
Track Order
Contact Support
Choose a CTA that matches the purpose of the campaign.
Schedule the broadcast
Where scheduling is available, choose:
Date
Time
Time zone
Schedule carefully, especially when customers are spread across different countries or regions.
Test your campaign
Before sending a large campaign, verify:
Message text
Variables
Media
Buttons
Template
Audience
Exclusions
Schedule
A simple test can prevent a large campaign from being sent with an incorrect variable or audience.
Review the broadcast
After launch, use the available campaign reporting to understand:
How many messages were sent
Delivery
Read status
Failures
Other available results
Why didn't every customer receive the broadcast?
A broadcast doesn't necessarily mean that every contact receives the message.
Possible reasons include:
Customer isn't eligible.
The customer was excluded by your filters.
The message type isn't allowed for that customer.
Template requirements weren't met.
The message failed.
The customer has blocked the business.
The customer or number isn't currently eligible.
Look at the campaign results and recipient details to identify the specific reason.
Broadcast best practices
Target carefully
A smaller relevant audience can be more useful than an enormous unrelated audience.
Don't over-message
Customers should receive messages that are useful and expected.
Personalize where useful
Use customer data when it actually improves the message.
Use a clear CTA
Tell customers what you want them to do.
Check templates before scheduling
Don't discover a template problem five minutes before a campaign.
Example campaign
Audience
VIP customers
Message
Hi {{first_name}}, our new premium collection is now available.
Image
Product image
CTA
Shop Now
Goal
Drive returning customers to the new collection.
This is a simple campaign, but the audience, message and CTA all point toward the same objective.