# How to Create a WhatsApp Broadcast in ZazzyAgent

WhatsApp Broadcasting lets you send a campaign to a selected group of customers instead of messaging them individually.

A broadcast is useful when you want to communicate the same campaign to many eligible customers while still targeting the right audience.

Common uses include:

*   Promotions
    
*   New-product announcements
    
*   Customer updates
    
*   Event invitations
    
*   Re-engagement
    
*   Seasonal campaigns
    
*   Educational campaigns
    

## Broadcast vs sequence

A broadcast is generally campaign-oriented.

A sequence is a multi-step follow-up journey.

Example:

**Broadcast**

> Our new collection is live. Shop now.

**Sequence**

> Welcome → education → follow-up → reminder

Choose a broadcast when you need a campaign.

Choose a sequence when customers should receive multiple scheduled steps.

## Before creating a broadcast

Make sure you have:

*   A connected WhatsApp account
    
*   An eligible audience
    
*   The appropriate WhatsApp message/template configuration
    
*   A clear message
    
*   The required customer eligibility/consent for the campaign
    

## Create a broadcast

Open:

**Broadcasting → WhatsApp Broadcast**

Create a new campaign.

## Give the campaign a name

Use a name that tells you what the campaign is.

Good:

> September VIP Promotion

> New Product Launch

> Diwali Customer Campaign

Avoid:

> Campaign 1

> Test

## Choose the messaging type

The available messaging options depend on the customer's conversation status and applicable WhatsApp rules.

A free-form message may be available inside the customer service window.

For eligible business-initiated messaging outside that window, an approved WhatsApp template may be required.

Always follow the current Meta requirements.

## Choose your audience

Your audience is one of the most important parts of a broadcast.

You may be able to target customers using information such as:

*   Labels
    
*   Subscriber status
    
*   Date added
    
*   Other available filters
    

For example:

> Include customers with the label "VIP".

You can also exclude groups where supported.

## Why segmentation matters

Sending the same message to everyone isn't always a good strategy.

Imagine a clothing business.

Instead of:

> New collection available!

to every contact, you could target:

> Customers interested in women's clothing.

Or:

> Existing customers who purchased within the last 90 days.

More relevant audiences generally make campaigns more useful.

## Build your message

Depending on the selected message type, your broadcast can include supported content such as:

*   Text
    
*   Images
    
*   Videos
    
*   Audio
    
*   Files
    
*   Interactive buttons
    

Keep the campaign focused.

One message should have one main purpose.

## Personalize the broadcast

Personalization can make broadcasts feel less generic.

Example:

> Hi {{first\_name}}, our new collection is now available.

Use supported variables and make sure the value exists before sending.

## Add buttons

A CTA can give the customer a clear next step.

Examples:

> Shop Now

> View Products

> Track Order

> Contact Support

Choose a CTA that matches the purpose of the campaign.

## Schedule the broadcast

Where scheduling is available, choose:

*   Date
    
*   Time
    
*   Time zone
    

Schedule carefully, especially when customers are spread across different countries or regions.

## Test your campaign

Before sending a large campaign, verify:

*   Message text
    
*   Variables
    
*   Media
    
*   Buttons
    
*   Template
    
*   Audience
    
*   Exclusions
    
*   Schedule
    

A simple test can prevent a large campaign from being sent with an incorrect variable or audience.

## Review the broadcast

After launch, use the available campaign reporting to understand:

*   How many messages were sent
    
*   Delivery
    
*   Read status
    
*   Failures
    
*   Other available results
    

## Why didn't every customer receive the broadcast?

A broadcast doesn't necessarily mean that every contact receives the message.

Possible reasons include:

*   Customer isn't eligible.
    
*   The customer was excluded by your filters.
    
*   The message type isn't allowed for that customer.
    
*   Template requirements weren't met.
    
*   The message failed.
    
*   The customer has blocked the business.
    
*   The customer or number isn't currently eligible.
    

Look at the campaign results and recipient details to identify the specific reason.

## Broadcast best practices

### Target carefully

A smaller relevant audience can be more useful than an enormous unrelated audience.

### Don't over-message

Customers should receive messages that are useful and expected.

### Personalize where useful

Use customer data when it actually improves the message.

### Use a clear CTA

Tell customers what you want them to do.

### Check templates before scheduling

Don't discover a template problem five minutes before a campaign.

## Example campaign

### Audience

VIP customers

### Message

> Hi {{first\_name}}, our new premium collection is now available.

### Image

Product image

### CTA

> Shop Now

### Goal

Drive returning customers to the new collection.

This is a simple campaign, but the audience, message and CTA all point toward the same objective.

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